As the senior copywriter on the creative team at Getsafe, I owned English-language copy for all communications touch points including web, organic and paid social, CRM, affiliates, in-app, and blog. I also led creative campaign concepting and content operations, edited and translated German-language copy, and collaborated on a rebranding project.
Samples of recent digital ads are on their own page. You’ll find samples of emails, blogs, flyers, landing pages, and scripts here.
SOCIAL ORGANIC
Scripts & best performers by engagement rate
Emails
Blogs
Getsafe: Everything you need to know about insurance as an expat - in English
flyers
10 common myths about private health insurance
Landing pages
Liability insurance landing page
Contents insurance landing page
Income protection insurance landing page
Renters insurance landing page
Private pension insurance landing page
Creative strategy
Value proposition exploration presentation
Content operations
Content ops how-to presentation
Copy cheat sheet (writing in English for non-native-speaking non-copywriters)